Since 2022, Flutterby Marketing has proudly partnered with Community Veterinary Partners on a nationwide Facebook campaign. We developed and executed a series of video ads that ran (and continue to run) across the country from September 2022. This successful win-back campaign has helped Community Veterinary Partners reconnect with lost customers and attract new ones.
Social Media Advertising
We meticulously planned and developed a targeted social media advertising campaign specifically designed for Community Veterinary Partners. Leveraging our remote social media expertise, we ensured consistent execution across Facebook, tailoring the campaign geographically to resonate with pet owners in each location. To further optimize the campaign, we employed A/B testing to identify the most impactful video ad creative. Humor played a key role in these videos, seamlessly integrating them into the social media feeds of our target audience. By segmenting the customer base,we ensured the right message reached the right pet owner, be it a first-time puppy parent or a seasoned cat owner.Launched in September 2022 and still ongoing, the campaign has demonstrably achieved its goals. It has successfully reconnected Community Veterinary Partners with lost customers, attracted new ones, and solidified their position as a trusted veterinary provider across the nation.
