For eleven fulfilling years, I worked in the world of education. I loved working with and helping young minds learn and grow. Even though I enjoyed my time as an educator, life has a funny way of evolving and changing. I have a passion and find joy in the art of creating, so I decided to take on a new adventure into the Digital Marketing world. I'm so excited to leverage all the skills I've learned.
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Beyond this new adventure, my world revolves around my beautiful family. I'm a proud parent to two amazing children and have enjoyed celebrating ten beautiful years with my husband. They are my biggest cheerleaders and truly inspire me each and everyday.
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Contact
I would love to connect with you!
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Digital Marketing Intern
Ashley Marshall
Internship Role
RESPONSIBILITIES
Paid Advertising
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Conduct market research to identify target audiences, trends, and opportunities for paid advertising campaigns
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Set clear campaign goals and objectives, define target audiences, and allocate budgets
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Create compelling and engaging ad copy that resonates with target audiences
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Optimize ad campaigns based on performance data, including click-through rates, conversion rates, and cost per acquisition
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Track and analyze campaign results and provide regular reports to stakeholders
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Social Media Support
• Develop and execute creative social media campaigns that align with the company's overall marketing strategy
• Create engaging and on-brand social media content, including posts, graphics, and videos
• Schedule social media content using social media management tools
• Monitor and analyze social media performance, providing insights and recommendations for improvement
• Engage with followers, respond to comments, and manage social media communities
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Website Design Support
• Contribute to the design and development of website content, ensuring it is visually appealing, user-friendly, and optimized for search engines
• Conduct keyword research and implement SEO strategies to improve website visibility and organic traffic
• Assist with the design and layout of website pages, using design software such as Wix, Squarespace, etc
• Participate in collaborative meetings with clients and fellow interns to gather feedback and refine branding concepts.
Creative Development and Execution of Email Marketing
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Develop and execute monthly email marketing campaigns that align with overall marketing strategies and objectives
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Create engaging and visually appealing email templates that adhere to brand guidelines
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Write compelling and persuasive email copy that drives conversions and engagement
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Track and analyze email campaign performance, including open rates, click-through rates, conversion rates, and unsubscribe rate
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